Articles & Insights
Considered thinking on conversion, SEO, digital strategy and the decisions that shape effective websites.
Browser market share is a useful metric, but it can hide testing risk
Browser market share is a useful place to start when deciding which browsers to test a website in. Testing budgets aren’t unlimited, and nobody sensible is arguing that every project should test every page in every browser, on every device, after every change. But, although market share is an important metric, it could be hiding…
The hidden cost of AI-written communication
AI can help you write faster, but if it smooths away your judgement, voice and lived experience, it can make valuable thinking look generic. Here’s why AI-written communication can damage trust, and how to decide where human input matters most.
